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Living Intentionally Socially Conscious Brands

4 Ways You Can Tell If A Brand Is A Conscious Brand

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Almost gone are the days of shopping fast fashion brands. Companies from industry leaders to emerging brands are focusing on their societal impact now more than ever. These conscious brands care about people, the planet, and profits.

Here are the 4 ways that you can tell if a brand is a conscious brand…

1. Its donates products to those in need through a Buy One, Give One promise

You may recognize this model because TOMS famously created it. For every pair of shoes TOMS sold, it donated a pair of shoes. Since then, other conscious brands like ROMA and Bombas have taken on the Buy One, Give One promise.

This model works best when the donations do not undermine the local economy, as TOMS found out when its shoe donations undercut local shoemakers in the community.

2. It donates money to a specific cause

Brands take on specific causes and donate a percentage of sales or profits to organizations that help that cause.

For example, Patagonia donates 1% of sales to the preservation and restoration of the natural environment. While it may not sound like much, Patagonia has donated $140 million in cash and in-kind donations to domestic and international grassroots environmental groups since 1985.

Another example is Olori, a conscious brand that donates a percentage of sales to provide tuition for girls in Africa.

3. It uses sustainable materials in its products

This model is the most blurry, as many brands claim to be sustainable. However, when done right, this model is the most impactful.

The truth is that fashion is incredibly wasteful. Most clothes you wear are made from material that will sit in landfills for hundreds of years. They were made using a process that wastes tons of water and emits tons of carbon. This contributes to environmental issues that affect our health and the health of our descendants.

Conscious brands are solving this by using natural materials, recycled post-consumer materials, or green processes. While donating to environmental causes is good, it just replaces the bucket under the overflowing sink. Being sustainable actually turns off the sink.

For example, SAOLA is a conscious shoe brand that makes kicks from recycled and bio-based materials like natural cork, natural algae, and recycled plastics.

4. It provides opportunity to disadvantaged people

The brands you know likely take advantage of disadvantaged people. These brands give overseas factory workers poor working conditions and poor wages, then turn around and sell their products back home for a hefty profit. Unfortunately, only 2% of garment workers around the world make a livable wage. This means they can’t afford basic needs.

A conscious brand gives opportunity to disadvantaged people. They empower their workers to get out of poverty, avoid human trafficking, or get an education.

For example, Daria Day is a conscious jewelry brand that works with artisans living in the remote mountain communities in the foothills of the K2 Mountain in Northern Pakistan – some of which are the most isolated and poor communities in the world. “By supporting the economically disadvantaged, Daria Day hopes to make a difference by breaking the cycle of poverty and to show that we are all connected.”

Another example is Fox & Robin, a conscious activewear brand that audits all the factories that handle its products and is the only activewear brand that publishes the wages of workers. Its goal is to ensure 100% of factory workers are paid a livable wage. “Two of our (eight) factories do not pay what we deem to be a livable wage to all employees. Additionally, the average workweek of our factory workers is 55-60 hours with one day off. As a small brand, we do not have a lot of leverage with these factories, but as we grow and gain more leverage, we are committed to pushing our factories to continually improve workers’ compensation and workplace conditions.”

Here at Choobs, we categorize brands by their cause. Some brands support environmental causes, while others support women’s causes. Whatever cause they support, all brands we sell are conscious brands!

You can find out more about how we select brands to sell on Choobs here or check out all the other cool conscious brands we support too.

RELATED: Conscious Clothing: It’s Not as Difficult as You Think

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Living Intentionally

Your Urine Isn’t Clear Enough. Here’s How To Fix That.

Many people start their day with coffee and end their day with wine. In between coffee and wine, there’s soda, juice, energy drinks, milk, and smoothies.

But they don’t drink nearly enough of the most important thing… water. The truth is, 60% of the body is made up of water. We need to drink water in order to perform at our best (and survive).

Below, we’ll answer how much water you need, why you need it, if sparkling water counts, and the best ways to drink more!

How much water do you need?

Every day you lose water through your breath, perspiration, urine, and bowel movements. For your body to function properly, you must replenish its water supply by consuming beverages and foods that contain water.

If you don’t, your body has a system for controlling when and how much you drink. When your total water content goes below a certain level, thirst kicks in.

It’s hard to determine how much water you consume every day because there’s water in foods – especially fruits and vegetables – and drinks like milk and juice. You actually get an average of 20 percent of your water from the foods you eat.

So how many cups of pure water should you drink a day?

Men should drink 100 ounces (12.5 cups) of water, while women should drink 73 ounces (9 cups) of water every day. Gulp!

The best indication of whether you need more water or not is the color of your urine. Aim for pale, clear urine.

Why is drinking water important?

Our bodies need water for many reasons. Here are the most important:

  1. It lubricates the joints, saving you from joint pain.
  2. It forms saliva and mucus, helping you digest food and keep your eyes, mouth, and nose moist.
  3. It delivers oxygen throughout the body.
  4. It boosts skin health and beauty.
  5. It makes you sweat, cooling the body down.
  6. The digestive system depends on it.
  7. It reduces the chance of a hangover!

Does sparkling water hydrate you?

Every office in America has one person with loads of La Croix, Sparkling Ice, or Bubly cans on their desk. Sparkling waters are taking over the world, although the writer of this hates the taste of them. (We know, it’s an “acquired taste”)

Fortunately, sparkling water does hydrate you just as well as still water. If the fizz helps you drink more water, go right ahead! Some sparkling waters may have more sodium than still water, which could make them less hydrating, so just pay attention to that.

The best way to drink water

Look, drinking the recommended amount of water is difficult. Who wants to think about and remember how many cups of water they’ve had today? Here’s the best way to make sure you’re getting enough water every day.

I used to just drink out of a normal cup, and I never knew how much water fit in it. Now, I have a 20-ounce water bottle and I can easily remember that I need to refill it 5 times a day. A woman would refill it 3.5 times.

Boom! Now I know how much water to drink.

And better yet, the brand I got my bottle from, Miir, donates a portion of revenue to fund clean water and healthy environment projects.

You can shop other conscious brands on Choobs!

RELATED: How To Change Your Alarm Clock So You Wake Up Feeling Energized

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Living Intentionally

25 To 35-Year-Olds Must Avoid This Trap

Be A Conscious Consumer

Jane lived with her two best friends in a just-good-enough 3 bedroom city apartment. Her first job out of college paid her a nice $68,000. She took public transportation to work, went out on most weekends, and bought some new outfits every Spring. Her kitchen utensils and couch were kindly passed down to her. She was happy!

Now 30 and a couple promotions later, Jane was making $100,000. She moved to a studio by herself to have more personal space. She adopted a puppy, joined a boutique fitness club, and occasionally tried out Michelin star restaurants. Those passed-down utensils and coffee maker wouldn’t cut it anymore… an espresso machine was “totally worth it.” That once-a-year camping weekend required the best camping gear. Vacations in Cabo and New York City helped her escape her annoying boss for a while. Jane gifted her friends nice things for their birthdays, and her friends gifted Jane nice things in return. What was previously a luxury now became a necessity.

At 36, Jane was married and her second kid was on the way! Her new manager title came with a juicy salary of $150,000 (to match her 55-hour work weeks). Her old studio seems like a nightmare now in her newly-renovated suburban home. A new car, lawn service, and nanny became necessary.

Some expenses became trivial. A thousand dollars for bikes, a TV, or flights to Europe didn’t bat an eye. She couldn’t make it to the boutique gym much, but she kept her membership just to avoid that guilt that comes from quitting. Jane couldn’t make the camping trip anymore – her babies wouldn’t love sleeping on the ground – so the fancy camping gear sat idly in the shed.

You may know someone like Jane. Why am I telling you about her?

Because Jane is trapped. She has unconsciously entered the Lifestyle Inflation trap, and she will never get out of it.

Lifestyle Inflation refers to an increase in spending when an individual’s income goes up. All this time, Jane has been earning more and more money. But she has responded by spending more and more money.

It is what causes people to get stuck in a cycle of living paycheck to paycheck where they have just enough money to pay the bills every month. (Yes, someone who makes $150,000 can live paycheck to paycheck. In fact, Johnny Depp is now dead broke after earning $650 million in his career. And Nicolas Cage blew his $150 million fortune. They were trapped in Lifestyle Inflation too.)

Jane had placed great emphasis on the acquisition of objects in order to achieve happiness. She felt she deserved all the fancy things – a lavish wedding, nice house, brand new car, modern appliances, wine subscriptions, food delivery, skis, bikes, dresses. She worked so hard, why shouldn’t she get to have these things??

Companies exist to market how buying their thing will make Jane happier, and she fell for it. What she hadn’t realized yet was that buying things didn’t really make her happier.

Jane is not free. She is owned by her lifestyle…

If Jane were miserable at her job, she couldn’t take a lower salary at a company that would make her happier. She couldn’t start her dream company. She couldn’t stop working altogether to care for her kids full-time. Her lifestyle wouldn’t allow this.

How would she keep making mortgage payments on that house she just moved into? How would she afford her car payments? Her boutique gym, wine, Euro trips? Jane can’t take a pay cut. Her lifestyle owns her.

“She could just change her lifestyle.” Ah, yes. Just change her lifestyle. Sell her house and downsize, trade her car for a used one, take her kids out of private school, learn to cook instead of getting meals delivered, and turn down her friends’ annual boujee vacation. Easy!

It’s unlikely that Jane would be able to do this. Humans are social creatures, and we care what our friends and neighbors think of us. What will everyone think of Jane’s massive lifestyle change? Is she having a mid-life crisis? Did she get laid off?

Plus, humans suck at change. Our habits define us, and Jane built a habit of being fancy. It’s extremely difficult to settle for less. It’s extremely difficult to get out of this trap.

Avoiding this Lifestyle Inflation trap is much easier than trying to climb out of it. How can you avoid it?

People tend to increase their spending when their income increases because they believe that the additional goods and services they can now buy will make them happier. Often those purchases don’t actually make them happier. A better option would be to work toward financial independence by saving more.

Avoiding lifestyle inflation can mean achieving financial independence at a younger age, having the financial flexibility to choose a dream job over a higher-paying option, and retiring early.

As your income goes up, keep your expenses even or only slightly increased. Be satisfied with what you have, live below your means, and don’t get too fancy. Value experiences and relationships over things.

If you do this, you will have the freedom of not being owned by your lifestyle. You will feel free from annoying bosses, unpredictable health issues, the Joneses next door, and even an ‘oops’ baby. You will be happier, cleaner, and more at peace.

What could make Jane happier? Feeling satisfied – like she doesn’t need more, but has just enough. Doing a job she loves, even at a lower salary. Feeling secure in case of an unforeseen setback, like a layoff or cancer diagnosis. Retiring early. Learning and growing.

Not buying things.

While Jane tries to get out of the Lifestyle Inflation trap, you must avoid it altogether.

RELATED: Become More Conscious By Doing This

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Living Intentionally

Become More Conscious By Doing This

Life is slippery. You realize you need to get serious about health only after having a stroke. You realize you should’ve spent more time with someone only after they tragically pass away. You realize you should have taken a different career only after you reach a mid-life crisis. Too often, it takes falling off a cliff to realize you were heading toward it for years.

To avoid wandering off this cliff, you can become more conscious. Be in touch with yourself and how things are going. Here’s an activity to help.

Let’s check-in and see how life is going right now.

Pause to reflect on each of the following questions. Write down one thing in each area that you’re satisfied with, and one thing you want to improve.

Relationships
1. How is your relationship with your family right now?
2. Do you have a few really close friends?
3. How’s your romantic life going?
4. Have you talked to your parents and grandparents enough recently?
5. Can you check in on an old friend?
6. Is there someone with who you want to become friends?

Career
1. Where’s your career path heading?
2. Are you learning new skills?
3. Do you feel motivated to succeed?
4. Can you ask your manager how you can be better?
5. Do you need change?
6. Can you work even harder?
7. Can you take on responsibility outside of work to learn more?
8. Should you ask for a raise?

Health
1. How do you feel right now?
2. Do you have the energy to get through your day?
3. Are you eating healthy foods?
4. Are you exercising enough?
5. Is your weight where you want it to be?
6. How is your hygiene?
7. Do you need some meditation to relieve stress?
8. Are you mentally ok?

Fun
1. Are you having enough fun?
2. Are there any hobbies you should take up?
3. Should you plan more social activities?
4. Do you need a vacation?
5. Should you learn to find more appreciation in simple things?
6. Should you create more?

Do this now and often to avoid slipping from where you want to be in life. This state of being awake and aware is called consciousness.

To become more conscious of your consumption and its effect on the world, check out Choobs. We sell the best socially conscious brands.