Olori releases Tola Classic Shoulder Bag
Headbands of Hope releases a special product designed by a cancer survivor
Saola drops two new men’s shoes
Karma Collective drops three new women’s tops!
Shop clothing from brands that DO GOOD on Choobs.
Shop clothing from brands that DO GOOD on Choobs.
You want to write. You want to read. You want to do a triathlon. You want to make new friends. You want to change careers. You want to exercise. You want to start a company.
You’re thinking about it. Reading articles on it. Learning how it’ll work. Waiting for the perfect time to do it.
You’re thinking about it. It’s time you stop thinking.
Write the first page. Read the first chapter. Sign up for the triathlon. Sign up for the social club. Apply for the job. Go for a jog. Draw out the prototype.
Do it today. Don’t think about step 2. Just do step 1.
People assume that if they have a better strategy, they’ll see better results. This is why they buy a course about learning a language in 3 months or starting a business. Learning is a crutch that supports inaction. It feels like progress, but it’s not.
If your goal is to make progress, then you must stop strategizing, stop learning, stop thinking. Start doing.
It is not the things we learn nor the dreams we envision that determine our results, but rather the habits that we practice each day.
Start doing it today.
Almost gone are the days of shopping fast fashion brands. Companies from industry leaders to emerging brands are focusing on their societal impact now more than ever. These conscious brands care about people, the planet, and profits.
You may recognize this model because TOMS famously created it. For every pair of shoes TOMS sold, it donated a pair of shoes. Since then, other conscious brands like ROMA and Bombas have taken on the Buy One, Give One promise.
This model works best when the donations do not undermine the local economy, as TOMS found out when its shoe donations undercut local shoemakers in the community.
Brands take on specific causes and donate a percentage of sales or profits to organizations that help that cause.
For example, Patagonia donates 1% of sales to the preservation and restoration of the natural environment. While it may not sound like much, Patagonia has donated $140 million in cash and in-kind donations to domestic and international grassroots environmental groups since 1985.
Another example is Olori, a conscious brand that donates a percentage of sales to provide tuition for girls in Africa.
This model is the most blurry, as many brands claim to be sustainable. However, when done right, this model is the most impactful.
The truth is that fashion is incredibly wasteful. Most clothes you wear are made from material that will sit in landfills for hundreds of years. They were made using a process that wastes tons of water and emits tons of carbon. This contributes to environmental issues that affect our health and the health of our descendants.
Conscious brands are solving this by using natural materials, recycled post-consumer materials, or green processes. While donating to environmental causes is good, it just replaces the bucket under the overflowing sink. Being sustainable actually turns off the sink.
For example, SAOLA is a conscious shoe brand that makes kicks from recycled and bio-based materials like natural cork, natural algae, and recycled plastics.
The brands you know likely take advantage of disadvantaged people. These brands give overseas factory workers poor working conditions and poor wages, then turn around and sell their products back home for a hefty profit. Unfortunately, only 2% of garment workers around the world make a livable wage. This means they can’t afford basic needs.
A conscious brand gives opportunity to disadvantaged people. They empower their workers to get out of poverty, avoid human trafficking, or get an education.
For example, Daria Day is a conscious jewelry brand that works with artisans living in the remote mountain communities in the foothills of the K2 Mountain in Northern Pakistan – some of which are the most isolated and poor communities in the world. “By supporting the economically disadvantaged, Daria Day hopes to make a difference by breaking the cycle of poverty and to show that we are all connected.”
Another example is Fox & Robin, a conscious activewear brand that audits all the factories that handle its products and is the only activewear brand that publishes the wages of workers. Its goal is to ensure 100% of factory workers are paid a livable wage. “Two of our (eight) factories do not pay what we deem to be a livable wage to all employees. Additionally, the average workweek of our factory workers is 55-60 hours with one day off. As a small brand, we do not have a lot of leverage with these factories, but as we grow and gain more leverage, we are committed to pushing our factories to continually improve workers’ compensation and workplace conditions.”
Here at Choobs, we categorize brands by their cause. Some brands support environmental causes, while others support women’s causes. Whatever cause they support, all brands we sell are conscious brands!
Many people start their day with coffee and end their day with wine. In between coffee and wine, there’s soda, juice, energy drinks, milk, and smoothies.
But they don’t drink nearly enough of the most important thing… water. The truth is, 60% of the body is made up of water. We need to drink water in order to perform at our best (and survive).
Below, we’ll answer how much water you need, why you need it, if sparkling water counts, and the best ways to drink more!
Every day you lose water through your breath, perspiration, urine, and bowel movements. For your body to function properly, you must replenish its water supply by consuming beverages and foods that contain water.
If you don’t, your body has a system for controlling when and how much you drink. When your total water content goes below a certain level, thirst kicks in.
It’s hard to determine how much water you consume every day because there’s water in foods – especially fruits and vegetables – and drinks like milk and juice. You actually get an average of 20 percent of your water from the foods you eat.
So how many cups of pure water should you drink a day?
Men should drink 100 ounces (12.5 cups) of water, while women should drink 73 ounces (9 cups) of water every day. Gulp!
The best indication of whether you need more water or not is the color of your urine. Aim for pale, clear urine.
Our bodies need water for many reasons. Here are the most important:
Every office in America has one person with loads of La Croix, Sparkling Ice, or Bubly cans on their desk. Sparkling waters are taking over the world, although the writer of this hates the taste of them. (We know, it’s an “acquired taste”)
Fortunately, sparkling water does hydrate you just as well as still water. If the fizz helps you drink more water, go right ahead! Some sparkling waters may have more sodium than still water, which could make them less hydrating, so just pay attention to that.
Look, drinking the recommended amount of water is difficult. Who wants to think about and remember how many cups of water they’ve had today? Here’s the best way to make sure you’re getting enough water every day.
I used to just drink out of a normal cup, and I never knew how much water fit in it. Now, I have a 20-ounce water bottle and I can easily remember that I need to refill it 5 times a day. A woman would refill it 3.5 times.
Boom! Now I know how much water to drink.
And better yet, the brand I got my bottle from, Miir, donates a portion of revenue to fund clean water and healthy environment projects.
You can shop other conscious brands on Choobs!
Jane lived with her two best friends in a just-good-enough 3 bedroom city apartment. Her first job out of college paid her a nice $68,000. She took public transportation to work, went out on most weekends, and bought some new outfits every Spring. Her kitchen utensils and couch were kindly passed down to her. She was happy!
Now 30 and a couple promotions later, Jane was making $100,000. She moved to a studio by herself to have more personal space. She adopted a puppy, joined a boutique fitness club, and occasionally tried out Michelin star restaurants. Those passed-down utensils and coffee maker wouldn’t cut it anymore… an espresso machine was “totally worth it.” That once-a-year camping weekend required the best camping gear. Vacations in Cabo and New York City helped her escape her annoying boss for a while. Jane gifted her friends nice things for their birthdays, and her friends gifted Jane nice things in return. What was previously a luxury now became a necessity.
At 36, Jane was married and her second kid was on the way! Her new manager title came with a juicy salary of $150,000 (to match her 55-hour work weeks). Her old studio seems like a nightmare now in her newly-renovated suburban home. A new car, lawn service, and nanny became necessary.
Some expenses became trivial. A thousand dollars for bikes, a TV, or flights to Europe didn’t bat an eye. She couldn’t make it to the boutique gym much, but she kept her membership just to avoid that guilt that comes from quitting. Jane couldn’t make the camping trip anymore – her babies wouldn’t love sleeping on the ground – so the fancy camping gear sat idly in the shed.
You may know someone like Jane. Why am I telling you about her?
Lifestyle Inflation refers to an increase in spending when an individual’s income goes up. All this time, Jane has been earning more and more money. But she has responded by spending more and more money.
It is what causes people to get stuck in a cycle of living paycheck to paycheck where they have just enough money to pay the bills every month. (Yes, someone who makes $150,000 can live paycheck to paycheck. In fact, Johnny Depp is now dead broke after earning $650 million in his career. And Nicolas Cage blew his $150 million fortune. They were trapped in Lifestyle Inflation too.)
Jane had placed great emphasis on the acquisition of objects in order to achieve happiness. She felt she deserved all the fancy things – a lavish wedding, nice house, brand new car, modern appliances, wine subscriptions, food delivery, skis, bikes, dresses. She worked so hard, why shouldn’t she get to have these things??
Companies exist to market how buying their thing will make Jane happier, and she fell for it. What she hadn’t realized yet was that buying things didn’t really make her happier.
If Jane were miserable at her job, she couldn’t take a lower salary at a company that would make her happier. She couldn’t start her dream company. She couldn’t stop working altogether to care for her kids full-time. Her lifestyle wouldn’t allow this.
How would she keep making mortgage payments on that house she just moved into? How would she afford her car payments? Her boutique gym, wine, Euro trips? Jane can’t take a pay cut. Her lifestyle owns her.
“She could just change her lifestyle.” Ah, yes. Just change her lifestyle. Sell her house and downsize, trade her car for a used one, take her kids out of private school, learn to cook instead of getting meals delivered, and turn down her friends’ annual boujee vacation. Easy!
It’s unlikely that Jane would be able to do this. Humans are social creatures, and we care what our friends and neighbors think of us. What will everyone think of Jane’s massive lifestyle change? Is she having a mid-life crisis? Did she get laid off?
Plus, humans suck at change. Our habits define us, and Jane built a habit of being fancy. It’s extremely difficult to settle for less. It’s extremely difficult to get out of this trap.
People tend to increase their spending when their income increases because they believe that the additional goods and services they can now buy will make them happier. Often those purchases don’t actually make them happier. A better option would be to work toward financial independence by saving more.
Avoiding lifestyle inflation can mean achieving financial independence at a younger age, having the financial flexibility to choose a dream job over a higher-paying option, and retiring early.
As your income goes up, keep your expenses even or only slightly increased. Be satisfied with what you have, live below your means, and don’t get too fancy. Value experiences and relationships over things.
If you do this, you will have the freedom of not being owned by your lifestyle. You will feel free from annoying bosses, unpredictable health issues, the Joneses next door, and even an ‘oops’ baby. You will be happier, cleaner, and more at peace.
What could make Jane happier? Feeling satisfied – like she doesn’t need more, but has just enough. Doing a job she loves, even at a lower salary. Feeling secure in case of an unforeseen setback, like a layoff or cancer diagnosis. Retiring early. Learning and growing.
Not buying things.
While Jane tries to get out of the Lifestyle Inflation trap, you must avoid it altogether.
RELATED: Become More Conscious By Doing This
Choobs is an online marketplace to shop clothing from the best conscious brands.
We’re excited to offer another awesome conscious brand to the Choobs marketplace, and we think you’ll love them too!
SAOLA is on a mission to design casual kicks that look good, feel great, and are made with as many eco-friendly materials as possible. They are outdoor lovers, parents of future generations, and they are dedicated to making a difference.
SAOLA shoes are super comfortable and extra light. They’re so soft, you can even wear them barefoot! The insoles are made from natural cork, which makes you feel like you’re walking on a cloud.
These shoes are light as a feather! They weigh less than 0.4 pounds – lighter than Allbirds!
SAOLAs are priced fairly compared to other shoe brands, especially other conscious brands. You can get a great pair of shoes for as little as $69, and the maximum you’ll pay is $99.
A bonus is that you’ll get free shipping!
SAOLA knows that sixty to seventy percent of the environmental footprint of a pair of shoes is a result of the product’s materials, so they’ve made eco-construction the central pillar of SAOLA’s shoe development. They carefully selected the materials that go into the shoes…
As mentioned, the comfy insoles are made of natural cork. An advantage of natural cork is that the bark can be harvested without cutting down the trees! These trees continue to grow and generate a new bark which can be taken again a few years later.
The uppers of SAOLA shoes are made with recycled plastic bottles, otherwise known as PET. When recycled, PET goes through a cleaning, grinding, and melting process that results in a thread, giving second life to plastic and reducing trash in our landfills. And what happens to this thread? Well, it’s then woven into various fabrics to create the comfy and stylish uppers for SAOLA shoes. Depending on the style, each pair of SAOLA shoes contains between 3 and 7 recycled PET bottles.
If that’s not enough, check this out… Rising temperatures and excess chemicals in our lakes and rivers contribute to the growth of algae – harming the lives of plants, animals, and humans. SAOLA partnered with the team at Bloom Foam to harvest harmful algae and create eco-friendly, bio-sourced materials for the insoles and outsoles of their shoes. Bloom Foam removes harmful algae from the water and puts it through a process that dries, crushes, and converts it into powder. This powder is then mixed with EVA (a synthetic material) to become Algae Foam, used for sole construction. Using Algae Foam allows SAOLA to use fifteen to twenty percent less synthetic materials in their soles, cleans lakes of harmful algae, and prevents the release of CO2 into the atmosphere. Now that’s what we call a win for mother nature and a win for your feet!
Oh, and the laces are made from organic cotton.
Not only can you buy shoes that are comfy and sustainable, but you can also help support SAOLA’s social mission. SAOLA has been committed to the preservation of wildlife since its creation. It’s even in the name… the Saola is one of the rarest animals found on our planet with only 700 or so animals left.
This conscious brand donates one percent of sales to wildlife conservation projects so that in another 40 years, our planet’s animals are not a thing of the past.
SAOLA donates this money to MWALUA WILDLIFE TRUST, a grassroots organization in Africa that is fighting droughts to supply sustainable water systems to wildlife communities, while also promoting human-wildlife coexistence. Volunteers work with communities to raise awareness about conservation, promote ecological restoration, and increase ethical economic opportunities to protect Kenya’s nature and biodiversity.
Like all my favorite things, SAOLAs are easy to clean! Throw them in the wash (on cold) and you can also tumble dry them on low.
RELATED: Shop Consciously: Karma Collective
Choobs is an online marketplace for shopping socially conscious brands!
It’s 4:45 AM on a Wednesday and my 2008 iHome begins to blare its high-pitched BEEPs at me. This Steve-Jobs-era Apple device has no chill…within seconds, the slow BEEP BEEP’s escalate to a rapid-fire BEEPBEEPBEEPBEEP. It is intentionally placed just beyond the reach of my lanky arms so I have to get up to turn off the torturous sound.
I could just set it to play FM country radio so I can wake up in a more peaceful state – to a Luke Combs love song probably – but that’s not the way I want it. To me, an ALARM clock has one function: get me out of bed. Period.
If my bed had a feature where it could buck me off at 4:45 AM, I would consider it…
This is what works for me, and I wake up most days feeling energized. I know that most people don’t use their alarm clock this way, so I wanted to see what science had to say about the best way to wake up.
It seems that most people use the alarm on their phone, and they keep said phone in bed with them at night. They know they want to get up at 7:30, so they set an alarm at 7:00, planning to snooze a few times. “Two more snoozes until I ACTUALLY have to wake up!”
I’ve always found this silly, and science backs me up – you should stop using your snooze button. Why?
According to Amerisleep, you go through sleep cycles every night. REM sleep is the cycle when your brain is highly active and you experience dreams. It’s important because it’s highly restorative, and getting enough REM is crucial for feeling sharp the next day. When your alarm goes off in the morning, you’re usually nearing the end of your last REM cycle.
Wake up and get yourself out of bed, and the REM cycle ends. Hit the snooze button and go back to sleep, though, and you throw yourself right back into the REM cycle. When your alarm goes off a second time, it wakes you up in the middle of REM instead of at the end of REM. As a result, you end up feeling foggy and disoriented.
There’s more reason not to use snooze! If you went to bed at a decent hour the night before, your body’s internal clock is ready to wake up once the alarm goes off. But when you hit snooze and go back to sleep, you send your whole system into a confusing tailspin. Before long, your body isn’t sure when it’s time to wake up and when it’s time to go to sleep. This leads to less quality sleep which means heightened stress, increased inflammation, and lowered immunity.
Instead of setting your alarm early so you can ‘progressively’ wake up, just set your alarm at the actual time you need to wake up and don’t hit snooze. You may feel groggy at first, but after a few minutes, you’ll feel refreshed and ready for action!
When your alarm is in your bed or on your nightstand, it’s way too easy to hit snooze or turn it off without even opening your eyes. Avoid this by keeping your alarm out of reach so you have to get up and walk over to it. You’ll be forced to put your feet on the floor and open your eyes, which will wake you up.
If you use the alarm on your phone, charge your phone on the other side of the room or in your bathroom, NOT in your bed. This will also make you stop looking at your phone before bed, which helps you fall asleep! Or you can buy a true alarm clock and place it far from your bed. (You can still buy iHomes…who knew!)
Bonus: If your alarm sound is super annoying like mine, you’ll jump up and shut it off ASAP.
If you wake up at 6:00 some days and 8:00 other days, you mess up your circadian rhythm. Try to set your alarm within the same 15-minute window every day so your body can keep its internal rhythm. This will help you sleep better and feel more energetic throughout your day.
My iHome lets me set my 4:45 alarm for all weekdays, so I never have to change it. Choose a time that works for you, and make sure you’re getting 7-8 hours of sleep! Snooze-free sleep…
For more tips on intentional living, subscribe using this form…
Related: Become Conscious Of Your Career Path
Choobs is an online marketplace for shopping conscious brands.
We’re very excited to welcome another incredible socially conscious brand to the Choobs family, and we think you’ll like them too!
One look at their designs and it’s pretty obvious – Karma Collective is here to share the positive vibes! Whether you’re rocking the ‘Happy’ Terry cotton pullover or our personal favorite, the ‘Trust The Universe’ crop tank, you’ll be sure to stay uplifted while wearing these inspiring reminders!
After completing a 10-day silent meditation retreat in the rain forests of Hawaii- Karma Collective’s founder felt evoked to share her experience with the world by spreading good vibes and impacting change. This got her thinking, what better way to express yourself than by style?
The concept of donating, not paying, to take part in the retreat is like sharing good karma points which persuaded Karma Collective to inspire others to support their communities.
In fact, 10% of the profits donated go to World Housing, a hybrid organization that provides safe homes to families in need around the world!
All Karma Collective designs have a positive meaning to them that empowers each person who wears them to take part in small acts of kindness and positivity because they can make a big difference!
Karma Collective is all about following your passions, listening to your gut, and trusting the universe- so if you’re looking for a sign – this is it!
Choobs is an online marketplace for shopping sustainable brands!
Have you opened your closet recently and thought “Ok, I NEED a style upgrade”? Well, we hear you!
Those looking to elevate their style this year listen up. Sustainable brands are the answer. Sustainable fashion is on the rise and is loved for using high-quality, ethically sourced materials that will last a long time. That’s something fast fashion does not do and we all know it!
The thing you should know about fast fashion is that items are generally mass-produced, which lowers its quality. On the other hand, sustainable, socially conscious clothes are authentically made and unique. All while taking the initiative to save the planet!
With the emergence of socially conscious brands, consumers are really thinking about ethical clothing nowadays, and how looking into sustainable brands is an important factor in making purchases. It kind of comes down to wanting to shop while supporting brands that give back.
The people have spoken and they really want fashion brands to take social and environmental responsibility in helping keep our planet clean, and in turn, consumers are more than ever expressing their style by wearing clothes that they know where and how they’re made, and by who.
The good news is, sustainable brands are popping up all over and that makes us so excited! That’s why we’re going back to our Chicago roots to shine a light on the amazing local talent that is helping keep the fashion industry’s ethical standards high.
So, if you are on board and ready to invest in some gorgeous statement pieces to add to your closet, keep reading to check out 8 Chicago-based sustainable brands you can support!
What: This popular Chicago-based clothing store can be found all over the city and is a great place to check out local artists and designers that support ethical standards. Founded by Candice Collision in 2015, her company is for the busy and active women who don’t want to compromise their style for their values of quality, sustainability, and fair wages, and we agree with that statement!
Good for the planet: They support emerging designers with the same vision to meet better standards for fashion like being made in the USA, fair trade, ethically sourced, and fair wages.
What: This Chicago-based lifestyle clothing brand started in 2012, with the vision of building ‘consciousness’ through social awareness. They believe art, fashion, and design should go hand in hand, which is why they are embodied through their clothes. They’re the place to go search for that perfect authentic statement piece!
Good for the planet: Donates a percentage of sales to organizations that support and assist in social issues like poverty, homelessness, and hunger.
What: This Chicago store carries collections of thoughtfully curated clothes and accessories that are intentional with quality, style, functionality, and sustainability. They work with talented designers from all over to help you choose pieces that’ll last you a long time!
Good for the planet: Gemini carries items made by designers that follow sustainable standards whether that’s made in the USA, paying fair wages, or using organic/ethically sourced materials.
What: This women’s boutique is founded by Chicago’s very own top designer Lesley Timpe and carries locally designed, professionally hand-crafted clothes and accessories that will fit anyone’s personal style! They’re totally affordable too which is great if you’re in the market for affordable sustainable pieces to highlight your style. The store also carries Squasht brand clothing, which is created from start to finish right here in Chicago!
Good for the planet: Women-owned and operated, carries hand-made, Chicago-made items, and supports independent-brand designers.
What: This sustainable brand is created by duo Miles Jackson and Vihanga Sontam, and like many on this list, also has its roots in Chicago, before heading to LA. The style is influenced by Vihanga’s childhood in a small town in India where they wore and tailored their own comfy, breathable clothes. Nothing like being in style, helping keep the planet clean, AND being comfortable in what you’re wearing!
Good for the planet: All pieces are handmade by Sontam and the brand is brown-led, materials are sourced locally from LA or sent in small quantities from India and they use carbon-negative biodegradable package.
What: This local brand highlights a diverse mix of emerging and established designers and their approach is to individualize every client’s style! They simultaneously support causes and charities like Gabriel’s Light and other community outreach programs.
Good for the planet: Hand-made and designed right in Chicago! They support charities and organizations.
What: This vegan sustainable fashion brand started out in Chicago and is currently producing all made-to-order, hand-made items in California. This conscious brand is passionate about creating clothes that feel fun, flirty, and beautiful while saving the planet all in all!
Good for the planet: Everything is vegan, made ethically, supports eco-friendly practices like using low-impact Oeko tex certified dyes, repurposed or recycled fabrics, and non-toxic chemicals. They also support their seamstresses in remote collaboration and with fair wages and flexible hours consequently,
What: For those who might find this brand familiar, you might’ve seen it on a bunch of celebrities throughout the years, for example on NBA Champion Iman Shumpert and Chris Brown! High End Junkie is the brainchild of Q. Hudson, a Chicago-based visual artist who launched the company in 2013 and makes bold and bright 1:1 custom hand-painted apparel & accessories.
Good for the planet: Makes handpainted custom designs that are exclusively available online and in pop-ups, making the brand direct-to-consumer, maintained quality, and affordable. On top of that, they support charities, community initiatives, and independent designers.
Choobs is a Chicago-based online marketplace for shopping sustainable brands!