Mission brands are companies that sell goods and care about more than just profits. They have a mission to positively impact the planet and its people. Mission brands can do this by creating sustainable products, helping employees get out of poverty, or donating to causes.
By choosing to shop these brands, you are supporting their mission! Here are 5 up-and-coming mission brands to look out for this year.
Addison Rae, Vanessa Hudgens, and Tyler Cameron are all fans of this brand! Happiness Project is gaining popularity for its clothing line and its mission to elevate happiness throughout the world.
You can shop the brand’s basic clothing line or wait for it to drop its tie-dye collections. 15% of Happiness Project’s net profits are donated to The American Foundation for Suicide Prevention, whose mission is to save lives and bring hope to those affected by suicide. The brand donated $50,000 in 2020!
Chnge is a viral streetwear brand selling shirts with messages of social change. It drops collections of cause-specific lines (Zero Waste, BLM, Mental Health Awareness) and also tie-dye gear.
50% of its net profits are donated to charities making the world a better place through education, facilitating equality, and/or protecting the environment. Its shirts are made from organic cotton and it offsets all carbon emissions from production. Chnge donated $50,000 to Mental Health America through sales of its 2021 Mental Health collection.
Coming off its best year and best quarter ever, ROMA Boots is on the rise. This brand sells America’s favorite rainboot and for every pair a customer buys, ROMA donates a pair of boots to children living in poverty.
In 2020 alone, ROMA donated 30,000 boots in the following countries: Armenia, Afghanistan, Ethiopia, El Salvador, Guatemala, and the United States.
For runners on a mission, this brand will resonate. Janji sells high-performance running shorts, shirts, and accessories. The lightweight and fast-drying Middle Short is a bestseller.
Janji, which means “promise” in Malay, promises to expand access to safe drinking water. The brand gives 2% of proceeds from every purchase to support clean water projects in the countries that inspire each of its seasonal collections.
PIYOGA is a loungewear and activewear brand selling some of the comfiest pants in the world. It empowers people of all shapes and sizes to feel comfortable and confident on and off their yoga mat.
PIYOGA donates 10% of net profits to sea turtle conservation!
Choobs is an online marketplace for shopping mission brands.